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Digital Marketing Foundation


Digital Marketing foundation

The scope of digital marketing and advertising is increasing by way of manner that of leaps and limits. At one purpose online marketing is simply a brand new and totally different way to the market. New organizations are focusing additional on digital advertising to boost up their productivity.

The Digital Marketing certification program by IPCert is designed to help you learn the essential disciplines in digital marketing, including search engine optimization (SEO), pay-per-click (PPC), social media, conversion optimization, and web analytics. To enhance the learning experience, guided step-by-step practice will be provided through simulated exercises. You can practice all the concepts learnt in the course by completing these simulated exercises.

Learning objectives:

Identify digital marketing strategies that have the potential to win.
Run digital marketing campaigns under stringent budgets.
Knowledge of a wide variety of online marketing techniques.
Ability to run online search and display campaigns.
Techniques to improve page rankings on search, set up and manage social media page accounts.
Ability to manage and build a brand online.


Introduction to digital marketing

Important Digital Marketing Terms

Paid Media, Earned Media and Owned Media

Why Digital Marketing?

Planning a Digital Marketing Campaign

Introduction to Content Marketing

History of Content Marketing

Creating a content marketing plan

Influencer Marketing

Planning an influencer marketing campaign

Pay-Per-Click advertising basics

Pros and Cons of Pay-Per-Click advertising

Google Adwords

Search Engine Optimization – Introduction & Overview

Search Engine Optimization Basics

Advanced Search Engine Optimization

How does Google search work?

How to create an SEO Strategy.

Search queries and webmaster tools

Search Engine Optimization for small sites and startups